Being a successful SEO manager or webmaster, means that you have to first of all be able to adapt efficiently and effectively to all new rules and regulations applied by the various leading search engines and then use multiple optimization techniques in order to achieve your goal and get better rankings for your websites.
We all know that the benchmark of all SEOs is keyword rich content. However important it is, there are some other techniques that are appearing and becoming equally important for the potential success of an SEO strategic plan. Let’s have a look at some of them.
1. Blogging is by far the most popular trend lately and definitely for a reason. It is proved that blogging increases the visibility of a website when the writing is good, the content is gripping and the writer seems to have more to offer and suggest. People are thirsty for information and good writing and this is what makes blogging the number one trend in SEO right now. There are many blog directories and hosting websites online right now, with Wordpress and BlogSpot being the most famous and popular among them.
2. Social Bookmarking is also a new trend and effective off site optimization method that gets great attention, mostly because it is connected with the increased interest in social networks, such as MySpace and Facebook. There are numerous media and networks out there that give their users the chance to add links to their favorite websites and share them with their friends and networks. This phenomenon is definitely capable of increasing your site popularity if you work towards this direction, because it can be a tremendous source of highly desired back links. Moreover the traffic in this case is what you really need - quality traffic , since people who will clink on your link will be people who would be aware of what you sell or what your business is about, having read some good feedback about you and your services.
3. Article marketing is not probably a new trend but it is always developing and evolving. There are article directories and warehouses where webmasters and advertisers can post their articles and advertise their businesses, usually completely free. It is the most preferred SEO technique, for the same reason that blogging became so popular.
SEO works undoubtedly on multiple levels and it can be really hard to follow all new trends. There is no reason to worry though because applying all techniques at once is not a good idea anyway. You need to make sure you have completed one in order to go to the next level. This is a small guide just to have an idea of what you can do and towards which direction you can head next.
Google, Bing and Yahoo are the most prevailing search engines at the moment, although there are many others such as MSN and AltaVista, and many specialist ones such as BestBets which specializes in finding medical information and is widely used by professionals when they need to refer to specified sources for information. Basically, however, they are web pages where a user can enter keywords which the search engine uses to trawl through websites until it finds the requisite ‘hits’. These are then revealed on the Google web page as we know it, in a list of web pages and URL links. The search engine uses a ‘spider’ which ‘reads’ information from websites it comes across via keywords placed by the user and allocates back links. In the case of Google, the back link algorithm is PageRank, although this is now incorporated with CIRCA technology ranking each website more effectively.
An inbuilt ranking system categorizes these keywords into a list, showing the most relevant at the top and working its way down to the least relevant at the end of a huge number of pages. That was fine until the LSI concept was introduced. The Latent Semantic Indexing is the new algorithm that has stealthily been introduced to maximize search engine optimization. It certainly makes much more sense and is built from the number of synonyms the algorithm finds in the actual content of each website but, it very cleverly incorporates those keywords and retains them in the context that a human being would use them in. Very clever, especially when many marketers are not even aware of this new algorithm and continue to chase link building and to join link exchanges quite unnecessarily.
Google actually began developing the LSI algorithm in 2003 when it took over the company, Applied Semantics which utilizes CIRCA technology, designed to replicate the patterns of human thought. The LSI algorithm takes into account the overall structure of the website and incorporates the theme, tone and syntax into the equation, searching for a pattern amongst these and then incorporating these, together with keywords and any synonyms it finds, to maximize rankings.
Some sites which were previously at the top of Google’s tree have completely fallen off the branches and have been evicted, while other sites now only achieve minimum exposure. The problem lies not with Google but with failing to incorporate true organic search engine optimization into the content of each website. Basically, to achieve maximum status with Google now, it is necessary to rewrite many previously successful websites, focusing on a good SEO understanding of the latent semantic indexing algorithm.
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