SEO stands for search engine optimization and is a way by which a page is altered or maintained keeping the search engines in mind. This means that the page is attempted to be designed in a manner which can prove helpful in displaying the site in the early search results when relevant information is searched for by a user.
There can be various advantages in keeping the page on the top search results. When a user searches for some information, they may not decide to browse through a lot of search results. But if the user can find the relevant link in the first few results then they may not think of going further to look for other links. They would be more likely to open the link found first and browse through the information from there. The point of the discussion being that, having the page displayed early has its advantages if relevant search is initiated by a user. This can be very helpful for people whose websites are more than just a way of sharing information. There are websites that conduct business online and the major parts of the sales are made through the internet. If their page is not accessible and is shadowed by a host of others, they are not likely to benefit from their online existence. Worse, they may even lose existing customers.
SEO training is a training program that is used to train people in techniques and ways by which a page can be optimized for a specific search engine. Different search engines have different ways which they use to judge the importance of a page. One of the ways used is the traffic density on the page and if more people visit a page, then the ranking of the will go up and they would be visible among the top few search results.
Other than that, there are also different techniques used. SEO training aims at training the interested people so that they may apply their skills on websites and make their ranking better. A trained person may specialize in optimization for a specific search engine because different search engines employ different methods to determine the importance of a website. So a person may choose to either master his techniques on one particular search engine or if he is truly passionate about SEO as a whole , may gain knowledge about the working of various other search engines that are also slowly gaining a foothold in the industry.
A number of individuals and businesses rely on professionals to help them better their websites. Only when a person is trained and qualified will he be able to deliver the kind of results that are expected.
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