The fact that SEO is the most important and crucial method to increase traffic to your website has lead many people to write endless articles giving important information on how to be more effective and efficient when it comes to a website optimization. This can be really helpful for you in case you are a beginner and you cannot afford to hire a professional to do the job for you. However if you don’t want to get lost among zillions of pages of information and tricks, here are 3 tips to achieve effective and quick search engine optimization.
Do keyword research
Before anything else you need to decide what keywords you are going to use and how. If you are not sure how you are going to do that, it is a good idea to use some of the available tools that will help you focus on the right keywords. Wordtracker and Google AdWords are just two of them. They can help you choose keywords that have more possibilities of high rankings. The targeted keywords will make your website more competitive and will increase the chances of traffic conversion.
Optimize the content
One of the most important area scanned by web crawlers sent by the search engines, is the content on the website or the blog. If your web pages are filled with rich and gripping content then they are more likely to achieve higher rankings, in comparison with even longer existing websites that are not that informative and useful, no matter how optimized they are. Adding more content means that you can use a higher percentage of keywords and keyword phrases that will help you achieve better rankings. Do not forget about keyword modifiers either. There are words that play the role of a basket of semantically relevant words that can make your webpage appear in more users’ searches. Search engines will rank your site even for the less targeted words included. This practically means that they will show links of your web page even if a user is not searching for the actual keyword but for a relevant word or phrase.
Monitor the statistics
The statistics of your website are really important because they can tell a lot when it comes to your website, especially about the effectiveness of the keywords. Monitoring the stats means that you will have a complete picture of which keywords bring more traffic and you can benefit from them, creating a new page that will contain those very words and phrases.
Try to start your SEO efforts using these tips. They can prove really beneficial and useful. If you are really lost and have no clue where you are headed call in the professionals.
Blog writing and posting is one of the most popular ways of communicating and making yourself known to the general public – practically the entire world. However, the blog system is nothing more than a regular website featuring a general development system, which means that it needs some optimization, especially if you want to increase your visibility and generate some more traffic to your blog.
Here are some hints and tips for an effective Blog SEO.
1. Use keywords: There are some standards in all SEO processes, so you cannot be wrong here either. A successful SEO demands the use of popular keywords that reflect the content of your blog articles. Same rules apply here; density of keywords should be up to 4-5% of the word count and the keyword should be used in the title as well. Don’t forget that the blog title appears usually in the URL so it is good to benefit from that, so as to increase your visibility.
2. Create SEO friendly categories: When you are categorizing your articles in your blog you need to use the most popular keywords as titles. This is crucial, because every post will have from now on an SEO friendly title, and thus an optimized URL.
3. Write quality content: Some rules and standards apply everywhere. If your quality is not good and the content is not valuable and useful to the reader, search engines will not really bother to upgrade you in their rankings.
4. Visit other blogs: When you visit other blogs and leave some comments for other people to see, then you can use your blog name and if you build some good relationships with other bloggers then you can create a back link, which means that the blogger can add a link to your blog on his page. If you do so, then remember that you can always use the Trackback, because that can definitely have a positive effect on your blog’s popularity. What is Track back? It’s a type of back link that lets you know who is adding a link that directs to your blog, or links to a particular document.
5. Submit your blog to directories: Make yourself visible by submitting your blog to relevant directories. It is important to be included in bigger blog directories because people tend to search there and is most likely to get some good traffic this way. Some good directories are Google Blog Search, JoeAnt and GoGuides.
Keep in mind that whatever you do, the right usage of keywords and quality content are the most important factors for a good SEO, as their importance is especially high when it comes to web crawlers. Be imaginative and creative and you will in all likelihood be able to achieve your goals.
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