Every Internet provider will offer software to their patrons for search engine providers as well as team up with some of the widely used search engines providers to enhance the users ability to find information and business. Internet providers such as those used through local cable companies will also advertise memberships to these widely used search engine provides such as Google and Yahoo.
Yahoo is the largest Internet search engine provider. Followed closely by Google. therefore more companies want to advertise their businesses using these top search engine providers to expose their business. For example if you wanted information on statistics or recipes you could type in just the portion of the information you want and the Search engine will generate specific links to sites which provided the information requested.
Businesses rely on this functionality of the search engines to expose their business and generate more patron to their services. Google as well as Yahoo offers a variety of search engine packages to fit many business needs. However all packages offered are created for the specific amount exposure for the business is priced upon the amount business are welling to spend for search engine advertisement and therefore using the most widely used search engine providers will greatly benefit new businesses to the web.
The purpose of search engine marketing as well as the registration of your website's URL is to increase traffic to your website. When you use the most appropriate keywords describing the content of your site, search engines are your best tool, your most invaluable tool, in marketing your site.
Why some search engines are more popular than others is a confusing topic. Google, MSN, and Yahoo do get more media attention than say Ask.com and that may be the reason why they are used more often. It is important to choose the more commonly used search engines first and foremost when registering your URL. However, you would be remiss to completely overlook the lesser known search engines as well. Sometimes consumers are sick of the same old result pages when searching for a key word and will most likely turn to a lesser known and lesser used search engine for a fresh new look at the answers to their search query.
So be sure to also register with as many search engine sites as possible. The most common and lesser known search engine websites are listed below to help get you started!
All the Web.com
Ask.com
Bing.com
Direct Search
Excite
Gigablast
Yahoo
Google
MSN
AskJeeves.com
While in the process of SEO for your website and online business you will probably find out that there are many techniques and methods that developed search engines consider as unacceptable and many sites not only lose a good ranking but get banned and flagged when using some of those. There are also some regular methods followed within an SEO process that can lead to banning or at least lower ranking, if not used correctly.
Consider what fonts and colors you are using for your website. You already know that all major search engines consider the ‘same color font-same color background’ as a naughty technique as it is mostly used by webmasters who either want to hide some parts of the content or are up to some tricks. Style and colors in vogue is not something that search engines consider when ranking web pages so probably you should not consider it yourself either. Same applies to color combinations. If you have a blue webpage and use a white table with blue fonts, just because you like the color effect on screen, then you will be flagged, because the web crawlers will see a blue font on a blue background. It is a common mistake that many beginners make.
Avoid overcrowding your website with too much graphic and multimedia. First of all if not well appointed your website will look like a circus and will baffle the average visitor and second it is completely useless for the crawlers, as they are programmed to read and recognize text and text only. Rich content is what you really need and you should work diligently on this. Of course you need to include some graphics also so as to make the site look better and appealing - just do not overdo it.
Unintentional over optimization of a website is also a point to consider. Usually the search engines appreciate a comprehensive usage and density of keywords and meta tag elements, which means that you need to keep some natural flow in the text and make it both readable and understandable. You will not achieve anything if you overdo it. On the contrary you may be considered as spam and thus lose your ranking. If you feel you are over doing it, try to ‘de-optimize’ your website a little. Monitoring and updating your website is something you should do anyway so as to avoid and correct the mistakes when needed.
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