Despite what many people think, it is not always easy to choose the correct domain name. There are a variety of factors that will influence the name or names you select. Here we’ll go over some of the information you need to know when registering your domain name. The perfect domain name for your business will be easy to remember, professional and convey what it is that you do. This way it will be easy for customers to find you online, even if they forgot the term they searched for to find you or they accidentally erased the bookmark. Remember that just because a name is available doesn’t mean it’s the one you should choose.
One of the first things that will influence the domain name you choose is the name of your business. If you operate a brick and mortar business, you’ll want to select a domain name that is as close to your business name as possible. If you are operating an online business, you have many more options available. Since you can register the name before creating the site, you can take the time to select the best name.
What if there are several different ways to spell the name of your business? Well then you’ll want to register all of them. The reason is that different people will spell the name differently and since you want to attract as many customers as possible, it’s worth the 10 dollars or less to register as many as possible. Once you do, you can set up the site on one and re-direct all the others to it. Along the same lines is the case of acronyms or abbreviations. Say that your name is TLC Inc. and that is the name that your customers know. In that instance it would be acceptable to register TLC.com if it was available, but what if it isn’t? Then you would be better off registering threelettercompany.com than tlc-inc.com. But in general you will want to avoid acronyms or abbreviations.
You will want to avoid certain things when registering your domain name. You will want to avoid choosing a name with hyphens or dashes. The reason is that most people won’t remember them when typing out your domain name. For example yourname.com is a lot easier to remember than your-name.com or your_name.com and really you want a name that is not only easy to remember the first time, but is easy to remember the second time and beyond.
You will also want to avoid anything but a .com name. That is the default for most people. The .net or .biz names are fine if you are able to purchase the .com, then you can redirect them to your .com. The .com name also looks more professional.
Be sure that the name you choose isn’t trademarked in anyway. New laws have recently been enacted that prevent something called “cyber squatting” or using a name that doesn’t belong to you. You can get into some serious legal trouble by using a trademarked name.
Your domain acts as your identity on the Internet. It is a kind of personal signature that tells a lot about you. Hence, it is equally important to have an appropriate domain name as it is to have a website. Here are some tips and tricks to choose a domain name that will help you in the long run and will also prove to be attractive for the Internet surfers.
It is a good practice to keep the name of your domain and your website one and the same. This helps people remember your domain name by your website name. Believe it or not, this will be a big advantage to you because it is a commonly accepted fact that people like to remember the fewest of things and with the least of efforts. Another advantage is that visitors to your website will find it easy to navigate if they can recall the domain name in short order.
The second important point to be kept in mind while choosing a domain is that if your domain serves business purposes for you, then you must choose your brand name as the domain name. The chief reason for this is the fact that people recognize popular brands or items much faster than anything else and if your domain name is same as that of your brand name, then you know how much business potential it has. Now consider this situation in which your competitor has a domain name or a product name similar to yours. In this scenario, you know the loss of business it can cause if an unwary customer lands in your competitor’s website all due to a poorly chosen domain name.
As a general rule, shorter domain names are considered better for the simple reason that shorter ones are obviously easier to remember than others and a person intending to visit your website does not have to spend a ‘lifetime’ typing out the domain name in the explorer. The chances of committing spelling errors are reduced substantially while using a shorter domain name. This saves a lot of frustration. But then the advantage of a long domain name is that search engines are more likely to find longer ones than shorter names.
It is best to avoid hyphens in your domain name as in all probability; users will leave it out unknowingly while typing it out. Also, no user would want to bear the pain of typing extra characters at any point of time. But the use of hyphens may enable you to stick to the domain name of your choice, in case other similar names have already been used up.
It will be good to use unconventional words like “the”, “my”, “your”, etc. in your domain name as these will give your domain name a distinct identity.
It is also important to choose the name of the top level domain in such a way that reflects the true nature of your website. If your website is set up with the primary intention of commercial activities, then you must go with “. Com”. Same rule applies to domains of other nature as well.
After a name has been chosen, advertise it in every possible manner so that your site enjoys popularity and traffic.
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