E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
Once you have decided to develop your website, you must invariably register it with the domain name registrar. It is a company that has the authority to register Internet domain names. This registrar is appointed by the Internet Corporation for Assigned Names and Numbers (ICANN in short form) or by a national authority. There are some factors to be considered when you choose a registrar.
The domain registrar that you choose must be registered and accredited with the ICANN to register domain names; else you get in to trouble. The domain name registrar must have your name and contact information with it so that the activities of administration, control and billing are well taken care of.
When it comes to the price charged by the registrars, you have to keep in mind that there is a basic charge that is applied to all the registrars. If you happen to come across any domain name registrar that charges you less than this basic amount, then it is better to avoid risking a registration with such an entity. The reason behind this is that registrars that provide you with registration at a discount must in all probability be debilitating or robbing your website of something in some other manner. To remain competitive such entities provide you with a discount, only to make it up for something else. It may be too late by the time you realize it, if at all you ever realize.
You should also be on the guard against any hidden charges or abnormally high charges for normal processes. This comes to the fore especially in such processes as transferring your domain and updating your records. You will be wasting your money if the registrar charges you, even when your website is not going online right away. You should take care to find out any restrictions on the use of your domain. Some registrars charge yearly fees for maintenance.
It must be easy for you to support and manage multiple domains with the registrar considering the future possibility of expansion.
Needless to say, your registrar must provide adequate support and technical assistance in case a need arises. Registrars that provide only a single mode of communication are at best avoidable before the process of getting help turns out to be a big hassle. Ideally, a good domain name registrar should provide you with timely email and telephone customer service, an easy to use website and possibly a description of the commonly occurring problems and their resolution. Some of the other hit-below-the-belt strategies that you must watch out for are domain name gripping and domain forwarding.
Keeping in mind the fact that domain names are a very important factor in building an image and reputation, you should try to choose a registrar that has the domain name of your choice available.
These are some of the important factors that will do you a whole lot of good when you choose to make your digital presence felt to the online community. The bottom line is that not only must you have a good site but also a good registrar, as the two are dependent on each other.
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